Location Technology |
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'The powerful drivers for MLBS and location enabled apps are forecast to propel global market revenues to over $12.7bbn by 2014' Source: Juniper ResearchOur Location Technology platform allows Application Developer to add location awareness to their software applications. By knowing the location of mobile phones a whole range of innovative applications can be created. By knowing the location and movement of mobile phones in an urban area, traffic congestion patterns can be predicted and this can be used to update traffic news reports. For customers who have consented to receive advertising messages to their phones, advertisers can send much more targeted advertising messages by knowing the customers location. For example, customers can be informed of a sale in a high street store as they pass nearby, or receive a discount coupon for that store by text message
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